12 Ways to Improve Your Customer Experience with Tablets And Apps

Let's take a closer look at new technologies that will help you run your business more efficiently, improve your customer's experience while shopping with you, and help you improve your profile and brand image on social media.

Tablets for Point of Sale:

Tablets have quickly taken over the Point of Sale system instead of cash registers. Depending on the system and app you choose, you will be able to track sales, take payments, track your inventory, and print receipts. Read our blog Vend vs. Square for the pros and cons of these leading point of sale software systems.

Provide Answers:

No matter how much you think you know, customers will have questions that you will not have the answers to off the top of your head.  Having a tablet will allow you and your employees to Google search for answers. Answering all your customer queries is one of the many ways to improve customer satisfaction.

Do Demonstrations:

To help answer customers' questions, you can provide information using slideshows, diagrams, videos, and graphs.  Have your tablet close by so your staff can provide customers with valuable information in order to sell your product and keep customers engaged with your brand.

Use Image Slideshows To Entice Customers:

Android and iPad tablets come with built-in slideshow features and extra apps with special features.  You can show your product photos and show customers how to use them.  Simply set your tablet in a frame on your counter and let customers see how each product works. It will give your customers a better understanding of what your products offer and how the products can be used in different ways.

Manage Your Inventory:

If you have a point of sale system on your tablet, it’s likely that it has a built-in inventory system to count your stock levels.  However you manage your inventory, a tablet is the easiest and most convenient way to store information which will save you a great deal of time and you will not have to deal with manual calculations.

Clock On and Off Your Shift:

Your Point of Sale system most likely has a sign in and sign out system so you can finally unload your old time-sheets! Staff will sign in and out at the press of a button, allowing them to start serving your customers faster.

Set Up A Customer Survey:

Using either a survey app or online program, you can set up a customer survey.  Once it's set up on your tablet, you are ready to go.  Place your tablet in a strategic location like your front door.  Make sure the survey is not too long and drawn out, make sure it's short and easy to get through.  If your survey is too long, your customers complete it.

Social Media:

Social media is one of the very best ways to keep your customers updated on new products, up and coming sales, and will increase your brand's popularity.  Simply take your tablet, take a photo or two of a new products and then post it on Facebook and Twitter or send them out in an email.

Your Newsletter:

Emails have become one of the best ways of marketing and creating high return on investment. Get customers to sign up for your newsletter with a tablet sign up form.  Keep the tablet near your staff so they can explain to customers why it would be beneficial if they sign up.

Blog Your Answers:

Once you Google an answer to a customer, add it to your blog's Q&A to share with others.  Use the Android or iPad Blogger or the WordPress apps and type in a simple question and answer, add a photo, and publish!   You will also increase your organic search engine ranking by regularly blogging.

Add Music In Your Store:

You can download music on your iPad or Tablet and then hit play!  Playing music in your store will improve your customer's overall experience and encourage them to stay for a longer period of time. 

Note: Do not use your iPhone for music!  Playing music with your iPad instead ensures your phone is available to make and take calls without the ringtone going off in your store's sound system.

Online Store Integration:

Many customers will come to your store knowing exactly what they want to purchase after looking at your online store.  If you have your tablet and website open, your customers can explain to your employee what they are looking for in a much faster way for an excellent in-store shopping experience.