Why Choose a Merchandising Table?

Retail merchandising, when done right, removes confusion of what customers should purchase. It encourages a customer to shop in your store rather than in another, and most importantly, converts more shoppers into customers by providing a convenient and positive shopping experience.

The key benefit to merchandising tables is that they help to create a hierarchy of products, which removes any feeling of being overwhelmed with too many choices. An overwhelmed shopper is unlikely to purchase anything. Great merchandising isn’t something that your customers will necessarily recognise in your store, but they will acknowledge the ease at which they can find products and navigate your store.

In order to implement a strong retail merchandising design, you have to create a plan. Research what trends should be incorporated and understand your stock; what is popular and what stock needs to be moved. It is important to also consider the placement within your store. Keep products within categories so that customers know where to look for certain items. This is demonstrated in supermarkets where products are kept in certain aisles.

Improving your retail merchandising does not require a large budget, nor do you need to replace everything in your store. Instead, understand your space and discover which areas could use additional tables, display cases or merchandise displays.

Merchandising Tables can display a variety of products in an attractive way that can manage the flow of customers, driving them to particular sides of your store or towards the point of sale area.