Displays for Real Estate

Real estate window display ideas and merchandising is a completely different ball game to brick and mortar stores. Unlike brick and mortar stores that can showcase their products in their stores, real estate agencies must rely on clear and informative estate agent window displays to sell. For this to occur, two things must be done correctly: the agency must take appealing photographs and showcase them using eye-catching and engaging displays for real estate.

Other advertising components of real estate displays include supporting brochures and booklets which aid in the customer decision making. It is imperative that real estate agencies have a strong estate agent window display in front of their business to interest potential buyers.

With the absence of a physical product to include in the real estate window advertising, agencies must reply heavily on attractive digital window display screens and posters to get passers-by to stop and show interest. Here are our tips to create a visually appealing storefront using displays for real estate:

Streamline Your Posters

All posters must appear organised and uniform in your real estate listing window display. Avoid showcasing a combination of vertical and horizonal posters in sizes varying from A5, A4 and A3 all together. This will make your window look unorganised. Before designing your real estate display system, decide on which orientation and size your posters will be. 

Set up a template for real estate display boards that will be used for every poster to ensure uniformity. This will also contribute to your branding and help customers navigate your real estate window displays to find information quickly.

Digital or Hard Copy Posters

We believe that digital signage is an important part of the real estate marketing arsenal, however there is a right and wrong way to use digital displays.

An ineffective way to incorporate illuminated real estate window displays is to run multiple digital sign slideshows simultaneously. This will make your shopfront appear too busy and bright and deter customers from getting a closer look. If you want all your posters to be visible in the evening, an LED real estate window display, using a slimline lightbox, will be beneficial for heightened visibility.

Combine digital and hardcopy material to create a hierarchy of visual and written information. Agencies should consider uniform cable poster holders in the window with either large TV screens or iPads that continuously showcase videos of properties. That way the video footage can catch the eye of potential customers and intrigue them enough to approach your widow and learn more.

Takeaway Brochures

Window displays are by the far the most important display component of a real estate agency as they draw customers to your storefront. However, for real estate agents to maintain the level of interest of potential buyers, they should be sent home with brochures and information for them to review. Introducing a real estate window flyer display is important. Potential buyers require a take-home reminder of why they are interested in a property. We strongly suggest that you display brochure material outside your office during opening hours. Incorporating wall-mounted or floor standing brochure holders will encourage potential buyers to take interest in the properties you are showcasing.

Open for Inspection

A big part of the sale process for real estate agents is hosting property viewings. This is an important time to secure the interest of buyers and also interest the local community.  Consider how you will capture the attention of visitors. Outdoor displays are becoming increasingly popular for promoting open for inspections and auctions. The ever-popular a-board in the quintessential display for real estate agents. It’s lightweight, portable, and easily seen, making it ideal for agents on the move.

Another popular, lightweight outdoor display is the banner flag. The vibrant colours and size of these banners make them easily seen from far away. The flailing nature of the flags make them eye-catching and should result in higher attendance.

Conclusion

With the buying and selling season upon us, make sure you consider these display options and make sure you are keeping product content eye-catching, engaging and within brand. Slimline Warehouse has supplied the real estate industry with displays for 25 + years. We understand what helps a real estate agency to selling more properties and through research we have continuously improved our products, keeping up with trends and consumer expectations.