12 Ways to Increase Foot Traffic in your Retail Store

There's more to drawing people into your shop than just using an old tired marketing plan. Most of the information we absorb is through our sense of sight. As a retail store owner, it’s important to focus on the visual appeal of your store and understand what will entice customers and bring in sales, keeping in mind the human attention span is less than 8 seconds. So here’s our 12 ways to increase foot traffic in your retail store.

Keep your Customers Informed:

Display signage offers a promotional, directional and/or informational message. Using signs or symbols to communicate your message to a specific audience can increase foot traffic through your retail store and improve a customer’s in-store experience.

1. Incorporating Ceiling Mounted Posters will guide consumers to your various products. Supermarkets have been using this approach effectively for years. Aisles are labelled with milk, cheese, coffee, etc., helping to guide them along and encourage them to explore more options, which will increase their item per sale!
2. Place a Standing Poster Frame at the front of your store to direct people to the latest promotions around your store.
3. Wall Mounted Clip Frames can hold posters that direct customers to fittings rooms, POS counters, and information desks.
4. Display Easels are an attractive way to increase the number of customers that come through your shopfront.
5. Counter Sign Holders provide product information such as price, promotions and new product arrivals in a clear and attractive fashion.

Create Good Visibility:

Strategically hang displays so they do not blend together and get lost among all the others. Try playing around with different heights to capture your customers' attention and draw them to your products. This method can increase foot traffic, as customers walk directly to an area to find what they’re looking for.

6. Using Acrylic Risers, place your most eye-catching products higher up to draw customers in, with other products on the lower levels.
7. Placing products at different angles using Pedestal Stands will draw more attention than if they are all displayed in a uniform formation, encouraging visitors to browse your selection.

Work On Your Window Displays:

Let's face it, your window displays are the first impressions that people passing by are going to notice. By letting customers know what's new in your store, what's on sale, and by highlighting your best-selling items, they are more likely to step foot through your shop. Keep windows engaging and stay away from clutter by using up different spaces of your window.

8. Include a Ceiling TV Mount to screen video catalogues or slideshows of popular products and video adverts to stop passers-by in their tracks.
9. Cable Hanging Systems hold a range of posters that advertise your product or service. Real estate agents use these to promote houses for sale, which draws buyers into the store to inquire about properties available.

Light Up Your Brand:

There is nothing that can highlight products better than a light up display. Lights will improve the atmosphere of your shop and draw shoppers into your retail space and using LED lightboxes is better for the environment and your utility bill.

10. Ceiling Mounted Light Boxes draw the eye quickly to your message. Inform customers what promotions are on now offer at your business and read to be purchased.
11. Wall Mounted Lightboxes are very popular for setting up displays and drawing more attention to a given product or in-store offer.
12. Totem lightboxes provide a floor standing directory and can highlight a promotion or new product, or guide customers around your store.

Make sure you stay up to date on the latest retail trends to bring more appeal to your products and bring more customers through your store. Old stale displays will only drive shoppers away, you want to get them visiting you so stay up to date on the latest trends, styles and technologies!