Do You Have A Good Christmas Window Display To Draw People To Your Business?

If you have a physical store with a storefront and windows, it's time to create a Christmas display. Attractive window displays will draw potential customers to your door.  Christmas window displays are a great way to lure people into your store that might otherwise just pass by.  In general, this time of year people are in a festive mood and looking to spend money.

Creating a really good design can be challenging and once you have created a basic design, you can just alter it and use it for other holidays for many years to come.

Here are some tips to help you easily make your Christmas window display an eye-catching success:

There Must Be Unity In Your Display:

You should lay out a plan that will attract potential customers as well as existing customers to come into your business and shop around.  You must have a display theme that speaks volumes about your service or product that customers can relate to.  Once you find that theme, you will find the balance you need to bring it all together.  Just grabbing ornaments and throwing them in your window will not cut it. You must reflect your business' intent.

Create A Focal Point:

Find an object that draws future customers as well as current customers into your business that is profitable for you.  You must have a plan that reflects your brand and will be remembered by shoppers.   If you take too many objects, customers will become very confused and will not understand the message you are trying to convey.

Draw Or Sketch Your Design First:

Start by creating a blueprint that covers the space you have in your window and what you can work with as far as objects that have a Christmas theme.  Visualise your layout and start building your design to echo your brand while still emphasising the season of Christmas.  This will save you time and keep you from making unnecessary errors that will be difficult to change in the aftermath.

It’s a great deal easier to move things around on paper vs physically move them in your display window.

You cannot compete with multi-billion dollar stores but you can still have the Christmas spirit and get customers to come in and shop around.  Your intention should be to catch customers' eyes and draw their attention to your business.  You want to grab their attention and keep them focused on what you have to offer.

Once you have found a window display that addresses your brand while staying with the spirit of the season, you will have a starting point to start dressing up your window display.  Get with others in your business for suggestions and ideas.  Great minds think alike and getting other employees' ideas can only help in getting more people into your shop and hopefully will return throughout the entire new year.

Just consider how you want to draw customers' attention while still allowing them to enjoy the Christmas season.  You will offer passer-byres to remember you and return time and time again.