Tradeshow Planning on a Budget

Tradeshows are one of the most effective ways to reach customers and connect with business partners. It offers a golden opportunity to take your business on the road and showcase your value to hundreds of people within your target market. However, because a tradeshow exhibit design can be quite expensive, many small businesses see attending one as something they cannot afford. 

Unbeknownst to most, you can create an amazing budget booth by using inexpensive trade show displays creatively. Checkout our recommended products below.

Backdrops

There will be other exhibitors competing for attention at every trade show; it's the nature of the game. Defining your business space with a booth backdrop is very important, it makes it easy for customers to recognise your business and understand your offering. There are lots of backdrops available that may not be in your budget. Nevertheless, you can find several inexpensive, high-quality booth backdrops. View our range of affordable backdrops. 

Banners

Banners are one of the most important convention displays. You can place this tool in your stand to grab people's attention and use customisable graphics to advertise a particular product, service or brand. There are many affordable banners with different styles and graphics that will fit your budget. For instance, X-banner stands are simple and lightweight models that you can combine with your graphics. If you want to print graphics specifically for the trade show, then go for economy models that provide in-house custom printing.

Sign Holders

If you plan on displaying posters at a trade show, then it is important you have posters frames. An acrylic frame is more cost-effective if you need to display small printed signage. The acrylic frame has clean lines that give a professional look without spending much. Another budget-friendly alternative to display framed posters is by using a poster stand. These versatile displays can accommodate paper sizes A4-A1.

Brochure Holders

Displaying brochure holders in a neat and organised way is important if you have items like pamphlets, catalogues or brochures to distribute at a trade show. Rather than leave these items scattered on a table, use an attractive acrylic pocket to display them. Another affordable option to go for is a simple wire rack, that's if you have a larger selection of reading materials to distribute. A mesh magazine floor stand still comes with a handy carrying case even though it appears sophisticated for the price. Regardless of the size or style, a brochure holder is mandatory; it makes your takeaways appear organised and professional.

Interactive Digital Displays

No matter your goal, it is wise to invest in digital displays for your upcoming trade shows. It won't cost you much to appear professional using iPad holders and TV stands to display your brand. Counter top tablet stands or floor stands have locking brackets for extra protection. You can go for TV stands with wheels; they make movement around the trade show easier.