Thursday, November 16, 2017

Do You Have A Good Christmas Window Display To Draw People To Your Business?

If you have a physical store with a storefront and windows, it's time to create a Christmas display. Attractive window displays will draw potential customers to your door.  Christmas window displays are a great way to lure people into your store that might otherwise just pass by.  In general, this time of year people are in a festive mood and looking to spend money.

Creating a really good design can be challenging and once you have created a basic design, you can just alter it and use it for other holidays for many years to come.

Here are some tips to help you easily make your Christmas window display an eye-catching success:

There Must Be Unity In Your Display:

You should lay out a plan that will attract potential customers as well as existing customers to come into your business and shop around.  You must have a display theme that speaks volumes about your service or product that customers can relate to.  Once you find that theme, you will find the balance you need to bring it all together.  Just grabbing ornaments and throwing them in your window will not cut it. You must reflect your business' intent.

Create A Focal Point:

Find an object that draws future customers as well as current customers into your business that is profitable for you.  You must have a plan that reflects your brand and will be remembered by shoppers.   If you take too many objects, customers will become very confused and will not understand the message you are trying to convey.

Draw Or Sketch Your Design First:

Start by creating a blueprint that covers the space you have in your window and what you can work with as far as objects that have a Christmas theme.  Visualise your layout and start building your design to echo your brand while still emphasising the season of Christmas.  This will save you time and keep you from making unnecessary errors that will be difficult to change in the aftermath.
It’s a great deal easier to move things around on paper vs physically move them in your display window.

You cannot compete with multi-billion dollar stores but you can still have the Christmas spirit and get customers to come in and shop around.  Your intention should be to catch customers' eyes and draw their attention to your business.  You want to grab their attention and keep them focused on what you have to offer.

Once you have found a window display that addresses your brand while staying with the spirit of the season, you will have a starting point to start dressing up your window display.  Get with others in your business for suggestions and ideas.  Great minds think alike and getting other employees' ideas can only help in getting more people into your shop and hopefully will return throughout the entire new year.

Just consider how you want to draw customers' attention while still allowing them to enjoy the Christmas season.  You will offer passer-byres to remember you and return time and time again.

Wednesday, November 15, 2017

Vend or Square: POS Apps Offer Plethora Of Benefits and Array Of Features Brick and Mortar Companies Can Use

All companies – be it online or brick-and-mortar – want to be successful. And, for success to be had, they need to use tools that will help them to become that. When it comes to a brick and mortar company, the kind of Point of Sale system it uses can make all the difference. It's a company’s Point of Sale system that is considered the most important and valuable tool of all tools.

The right kind of POS ensures a business can save themselves time and money while also making sure their customers/clients are happy with all transactions.

And, with Christmas just a little more than a month away, it’s important for all companies to have the tools they need to ensure a smooth holiday season. If your goal is to have a successful upcoming holiday shopping season, you need to consider two worthwhile POS apps for your company.

Square or Vend: Which App Is Right For Your Company?

In order to understand the difference between the two POS apps, it’s important to know their commonalities:
  • Vend and Square have an easy-to-use interface.
  • They can be used online or offline, allowing retailers to carry out business as usual when they’re not connected to the ‘Net.
  • They can be used in conjunction with programs like Shopify, Xero, etc.
  • It’s easy to download and setup, to add in customer data and include a product catalog.
  • Both apps will accept debit and credit cards. 

A Look At Square’s Benefits
  • The great thing about Square is that it’s free. There are no monthly or upfront payments to access the app’s features.
  •  It has a basic reporting system that can easily be accessed.
  • The app is geared toward the hospitality industry, with an interactive recipe and ingredient management feature and kitchen display.
  • It’s ideal for cafes, food trucks, market stalls, restaurants, retail stores and trade shows.

A Look At Vend’s Benefits
  • Vend offers third-party integrations as well as on-ground support for Australian residents.
  • The app is useful for retailers with multi-store feature and omni-channel support.
  • It has state-of-the-art pricing and discount capabilities and includes a built-in loyalty and gift cards program feature.
  • Vend is a complete, easy-to-use reporting system
  • The cost to use Vend begins at $79 a month and increases to $289 a month.
  • The app is useful for bigger franchises as well as retailers, restaurants and cafes.

How To Set Up Your Point Of Sale Device

As you see, both apps have some worthwhile features you can consider. Both have their pros and cons, and only you can decide which one is right for you. Once you do that, you need to think about how you’ll set up your iPad/tablet on the counter. What are some design features of your POS?

Whatever the design features, you’ll need to consider a tablet holder for your POS.

Thursday, November 2, 2017

Five Ways to Design a Successful Well-Organised Queuing System

Waiting in line is an inescapable part of everyday life, yet it’s something we all dread. It’s the amount of time we are forced to spend waiting plus the kind of experience we’re having while waiting that can be either pleasant and positive or irritating and negative.

Slimline Warehouse Display Shops has spent many years involved with all types of queue management systems. Along the way we’ve learned which five elements make for a successful and well-organised queue design across almost all industries: 

1. A well-designed highly successful queue management system puts customer experience above all else.

Over the years, we’ve come to realise that there are 3 highly effective and fairly inexpensive ways to make the time go more quickly for customers.
  • By providing informative brochures on your business your customers while standing in line allows them to find out what you offer and even get many of their questions answered while waiting. 
  • Offer easy to access free WiFi
  • Offering a free Phone Charging Station helps customers focus their attention on getting as much charge as possible, which reduces perceived wait times.
  • Have a TV mounted for customer viewing. You can show an informative documentary about your business or even the news, but letting your customers watch TV can make their wait more pleasant and seem much shorter. 

2. Ideally a queue should be designed in such a way that it seems fair to those in line waiting. 

This is not to say that someone who arrives later cannot jump the line to be first because you can set it up so that you have separate queues for different services. For example, in a doctor’s office you often have patients waiting who have appointments with different doctors.

When there are good reasons for someone being served ahead of another, this should be clearly communicated to your customers to ensure that they wait in the correct line.

In situations where there are several lines all leading to the same service counter, switching over to just one single line can alleviate frustrations because customers will see that this process is first-come-first-served, which is only fair.

To set up separate queues for different services, view our barrier poster signs to clearly designate the purpose of each queue.

3. A well-organised queue design is a solid structure that has been well planned to handle the constant ebb and flow of people. 

The design should take into consideration a number of factors:

  • There must be a clearly designated spot for entering the line and waiting.
  • Your structure should be adjustable to accommodate the shorter and longer lines that occur throughout any given day. Frustration builds among customers when they are forced to walk up and down several rows when there are just a few people waiting.
  • Will your customers be standing in line with shopping carts or some form of baggage? If so, your aisle must be wide enough for customers to move comfortably.
When taking these basic factors into consideration the result should be a well-designed and successful queue management system.

4. The positioning of your queuing system is critical to its success.
It is very important that you carefully consider where to place your queue so that it has limited impact on other customers not standing in line. The last thing you want is to disrupt the flow of customers as they make their way through your store.

The entrance to your queue should be easily visible from the store entrance. There should also be a clear path at the front of the line leading to the staff member who is there to ring up the purchase and/or provide customer service. 

5. Studies show that if customers are informed ahead of time about how long the wait is, they become less anxious about having to wait in line.

The length of the wait should be transparent to store managers and employees as well as customers. When service personnel and managers know what the current and expected wait times are they can take steps to mitigate problems before customers become irritated about long waits, causing a negative customer experience.

The customer experience waiting in line can either make or break any type of business. It is important to be closely involved in how your queuing system is designed. Consider these five elements in determining whether your queues offer your customers a positive or negative experience.

Slimline Warehouse Display Shops offer a comprehensive and adjustable range of products and systems to easily move and track customers going into your store, shopping through the aisles and when they’re finished, moving them outside.

We are highly experienced problem solvers who know how to design a well-organised successful queuing system that will comfortably accommodate your customers in the space you have.

To view our comprehensive product line of barrier posts and accessories, click here.

Monday, October 23, 2017

How The Right Point of Sale Display Can Increase Sales

To increase retail sales many shops are looking for ways to improve the design of their point of sale (POS) area. This provides you with one more chance to promote your products and entice customers to make last minute purchases. To increase your ROI, you can implement the following suggestions to create the most effective POS displays:

Queue & Point of Sale System
Giving your customers a positive experience while waiting to check out should start when they first get in line. This is a great place to keep their focus on your products and brand. You can engage them with products while providing additional information using product holder accessories and brochure holders placed on barrier posts. Setting up poster stands alongside your queue and POS system gives you a chance to promote and display current offers and sale prices, which will motivate customers to buy more.

Size of Retail Countertop
In a retail store it is important to have a point of sale countertop large enough to hold the merchandise your customers are purchasing and any other items they may be carrying. If you already have a built-in counter, you might want to set up displays that will allow you to clear off your countertop for more space. To avoid your POS register system crowding your countertop, you can use desk raisers, monitor stands or iPad stands. This can make your customers’ purchasing experience a whole lot more pleasant. To free up even more counter space use acrylic bakery bins and product shelves to store items vertically.

Displaying Your Products
To inspire last minute impulse buying, you can stock items that customers typically want or need close to the register. In fact, this is what you should be focusing on in the area where your point of sale is situated. To ensure that your product display encourages sales, you should consider doing the following:
1.       Place your display where customers can easily notice and gain access on your countertop. This is where you can place displayshelves filled with enticing products that customers can easily grab right before reaching the register.

2.       Think carefully about what products are selected for the display. You will want your display to hold small, inexpensive items that customers will likely buy without giving it too much thought. Select items people typically use everyday, or things that customers need. For example, if you sell women’s clothing and accessories, display sun hats during the hot summer months and umbrellas during the rainy season.

Posters & Signs with Offers
When customers are up at the counter ready to pay for their items they are in no mood to be upsold with a long drawn-out sales pitch. This is where posters and signs can make the pitch for you. There are a number of ways you can do this: with counter signs, freestanding poster holders, hanging posters and/or wall-mounted poster holders.
Posters and signs can spell out any sales, current promotions, loyalty rewards or offers you are currently making. You can also use them to inform your customers of the benefits of a given product. For example, a poster above the umbrella display might read, “Rain expected later this week. Grab an umbrella for just $4.99.”
Implementing these suggestions can enhance your customer experience while motivating them to make additional purchases, giving you an increase in sales.

Trade Show Marketing: How to Increase Sales and Improve Brand Awareness

Making a good ROI from participating in a trade show is not easy, but there are some things you can do to make your experience pay off: 

1. Your Display Booth Must Make a Great First Impression
An eye-catching creatively designed trade show booth can make that all-important great first impression, which gives you a distinct edge at any industry show or exhibition. In designing your booth you need to determine how your brand’s image should be presented to create the best possible impression among your target audience. 
For your booth to be as effective as possible, you must decide how best to utilise your space with regard to the following elements: 
  •       How can you create an eye-catching display that promotes your brand?
  •       Would your products look their best set up on tables or within display cases?
  •       How will your brochures be displayed?
  •        Do you have a video of your products being used that can be shown on a TV screen?
  •        Will you be playing music to entice your audience?
  •        Do you need to set up a crowd management system?

Most companies are on a limited budget as to what they can spend on designing a booth for a trade show exhibition. However, the design of your exhibit should be very carefully thought out and executed, never thrown together in a rush. Slimline Warehouse can help you do that with great looking displays at reasonable prices.
2. Get a Crowd to Attract Consumers
When consumers walk by and see crowds engaging with a particular brand, they want to join in on the excitement. How can you get crowds to come and gather around your booth?
  •       Get company employees dressed like the public to gather around your booth.
  •       Invite partners, sponsors and suppliers to the trade show to specifically attend a meeting at your booth.

·         By creating an interactive experience for your product, crowds will naturally gather around. You can do this with a touch screen catalogue or other information, video or actual in-person product demonstrations and/or guest speakers.
3. Use Giveaways to Expand Your Reach

Giving away promotional items always attracts a crowd because people love getting things for free. Doing this throughout the trade show is a great way to expand your reach.
Give out trinkets, key rings, calendars, wearables, stickers, pens, notepads and other useful items to attract people walking by. When the recipients later use these giveaways others will be curious about where they got them. To get visitors to come back to your booth, give the ones wearing your promotional items an opportunity to win some sort of prize. You can even set up a large raffledrum to attract attention.
4. Focus on Connecting, Not Selling

The primary purpose of setting up a booth in any trade show is to meet others and connect, not to sell your products. For you to gather leads, you need to offer people a good reason to give you their contact information.

Promoting an offer using an iPad has a way of encouraging more people to participate by signing up, which gives you their contact information. We recommend that you wait until after the show ends before following up with your prospects. Give them one day to get back to the office.

Innovative ideas and exhibition displays attract the most attention and buzz during a trade show, but the brand must harmonise with the design as well as the industry. The companies that enjoy the most success from trade show participation arrive at the show with a well thought out marketing campaign and a display to match.

Tuesday, October 17, 2017

The Truth About FREE Shipping

In our modern retail world, online shopping has become more competitive, and companies are having to up their game and provide better services at lower prices.

Many online stores have started sneaking added costs into the shipping price to look price competitive, while still making a large profit. Free shipping doesn’t mean free shipping anymore. Free shipping is seeing a $0 next to shipping on your invoice, but seeing an extra $10, give or take, on the price of the product you are purchasing. 
So why am I telling you all this? Because at Slimline Warehouse, we have your best interests at heart, and believe that our consumers should be aware of when they might be getting ripped off, and where they can save money when purchasing online.
Slimline Warehouse provides competitive shipping costs, and we continue to reduce our costs wherever we can. We use a variety of shipping companies depending on your order. All our delivery affiliates offer fast, reliable and cost-friendly freight services. For smaller orders, we use Australia Post which helps to reduce our shipping prices even further.
We keep our shipping costs transparent, which is why are have a ‘calculate shipping costs’ button on each product page so you can see the exact cost before checking out for your location. We don’t like discovering ‘extra shipping costs’ half way through the payment process, and neither do you.
Here are some ways that we know will help you get the best shipping deals at Slimline Warehouse:
  • Buy in bulk. Our shipping calculator is based on the item's weight, dimensions, and shipping destination. The more you add to your package, the cheaper delivery becomes for each item.
  • Set the delivery to a city address where possible. Due to our shipping companies pricing plans, rural addresses incur higher delivery fees.
  • If you live in Victoria, you can pick up your order directly from our warehouse to avoid all shipping costs! Our pick-up address is 25 Sages Rd, Glenroy, Melbourne.
  • Sign up to receive our email Free Giveaway Promotions. We send out monthly emails packed with awesome promotions including our FREE FREIGHT DAYs. If you’re not already sign up, here’s the link to sign up.
When it comes to online shopping, ‘free shipping’ or ‘free delivery’ usually means that there is a catch.  In most cases, you're paying an inflated price for the item to make up for this "free shipping". Or, you sacrifice fast shipping and reliable handling, for delivery delays and/or damaged goods on arrival.
At Slimline Warehouse, when we say free shipping, there is no catch. Our Free Freight days mean genuine free shipping to anywhere in Australia, without any additional hidden costs. We don’t skimp on product safety and packaging, nor will your delivery take an extra 2 weeks to arrive. We are straight up, free freight, no extra costs, and same quality delivery service.
Our Free Freight offer means that you can purchase anything that day, and it will be delivered to your door without any added costs incurred. Plus, depending on your order, if you order before 2pm that day, we provide same day despatch!

Sign up to our newsletter by clicking here
For more information about orders, payment and pricing click here.

Monday, October 16, 2017

It’s Time for Spring Cleaning – Starting With Your Office

When spring arrives we all think of spring-cleaning, a good time to get rid of all the clutter that’s been gathering dust for the past year. Why not start with your office? With that in mind, here are some tips for getting the job done right:

Your Business Space

Cleaning up and organising your office and/or place of business can seem daunting if you haven’t done this in a while. The most efficient way to accomplish this is to tackle one area at a time:

Get rid of clutter: When you look around you will see boxes of stuff, magazines, mail, miscellaneous papers and even old food cluttering up your office. You need to be really aggressive in clearing it all out. Instead of Post-it Notes and scraps of paper lying all over your office, you can organise them on a Corkboard or make lists on a Whiteboard, which gives you more working space.

Clean up your desk/countertop and drawers: Start by placing everything into 3 separate boxes designated: Keep at Desk, Store Away and Throw Out. Once that’s done, take the items out of the Keep box and put them back where they belong on your desk/countertop or in drawers. If you’re left with a lot of papers that need to be kept on your desk or countertop, buy some business card and/or brochure holders plus some picture frames so that everything stays neat and organised.

Consider digitalising your files: You can free up quite a bit of drawer and file cabinet space by having your files digitalised and stored on your computer or tablet. We suggest you download “Scannable” on your computer or tablet, which allows your files to be more easily accessed. If you use a tablet, buy a tabletholder to make it even handier to use at your desk or countertop. (See below for a list of Tablet holders we recommend.)

Personalise your workspace: A more personalised office or work environment can help motivate you, and by personalising your counter area, customers feel more relaxed because it helps them know you and your brand better.   

Your Computer

Organise your desktop: It’s time to clean up your computer desktop, getting rid of random photos and files. For the ones you’re keeping, create folders so everything is organised.

Clear out your inbox: If you’re like most people you have hundreds or maybe thousands of emails you haven’t even opened. It makes no sense to keep them if they are more than 6 months old, so just delete those. Next, unsubscribe to useless newsletters and marketing blasts, then delete. Organise the rest by deleting, forwarding or filing them in the appropriate places.

Cancel unused services and accounts: Check your debit or credit card bill to see which services you may be paying for automatically. Cancel those you no longer need or use.

Back up the content on your computer: You need an external hard drive for this, which you can buy online and at most computer or electronics stores. 

Wednesday, June 1, 2011

5 Typefaces You Should Never Use on Signs

Having signs outside and inside your business is one of the best ways to grab prospective consumers' attention and increase your sales. In order to grab customers' attention, you need to employ creative, fun and eye-catching visuals that are both easy to read and deliver a message clearly and efficiently. Part of this design process is picking the right typeface. There are an unlimited number of typefaces out there; most of which are available for free. But that doesn't mean you have a free reign over which font you get to use. Each typeface has a message, an emotion, that its appearance projects. There are several typefaces that should never be used, though.

If your signs feature any of these typefaces, it's time to put them in a Calgary self storage unit, and get some new signs. Your business will thank you.

1. Papyrus
Papyrus is the typeface where the edges look a little frayed or worn, and unfortunately can be found pretty much anywhere you look. This typeface is used a lot in retail, particularly in gift shops, as well as in menus. Its overuse is reason enough to not use it.
Yet it carries another burden. Using Papyrus on print materials and signs conveys the message that, like the typeface, your products are worn and frayed around the edges. This typeface is neither fresh nor pleasing to the eye.
2. Curlz MT
Have a fun, perky business that appeals to young girls? Chances are, you might have considered using Curlz MT as a typeface option, but stay away. While all the little swirls and extra tails on the letters give off that fun feeling, everybody with a similar businesses uses it as well. It may be fun and girly with a little Parisienne vibe, but it also carries that superficial lack of personality that often doesn't appeal to anybody.

3. Arial and Times New Roman
Remember all those years you spent in school, writing research paper after research paper? So do your customers. There's a high probability that, if your customers have used a computer, they are familiar with these typefaces, and are less inclined to read the signs. While these two are appropriate as accent or secondary typefaces, they should never be featured. That is, unless your business promotes a bland, run of the mill shopping experience. These two are a no-no, but there is one golden rule that you must never forget:

4. Comic Sans MS
Ask any graphic designer what typeface they despise most, and the majority of the time you'll hear them mention Comic Sans MS. Unless you're making signs for a group of kindergartners, using this typeface on any signage is nothing short of insulting to the readers. Its elementary appearance is an insult to viewers' intelligence and makes them take the sign they're reading less seriously. So be sure to remember this:

5. Bradley Hand (or any other "hand" fonts)
There's nothing wrong with wanting your sign to look a little more personalized. A handwritten sign looks more personal and intimate, and provides a little more intrinsic value for those who see it. The problem, once again, is that everybody uses it. This font has made a name for itself in the creation of invitations because it looks hand written. Honestly, you're much better off just writing the text on the sign yourself. That way it will actually be more personalized rather than just look like an attempt to be personalized.

Remember that you want your signs to stand out and say something to your consumers through its appearance and text. There are a variety of websites for you to download free fonts and sign symbols created by users for the public to use, and chances are a lot less people will be using the ones you find. Designing a sign should be a fun and creative process, but should also be performed with a goal and purpose, and there are many more typefaces that can get the job done better than the ones already on your computer.

Wednesday, May 18, 2011

New A-Frame Signs & Sandwich Boards Now Online

Just a quick post to alert everyone out there that at Slimline Warehouse we've added a bunch of new A-frame signs, or sandwich board signs to our display product range.

We reckon all these new pavement signs or sidewalk signs as the Yanks call them, mean that we have the most comprehensive range of A-frames in the country. We've got a wide range of wooden A-frames as well as chalk board and marker board signs that allow you to write your own promotional message. And a huge range of clip frame A-boards. So be sure to check the all out here:

Thursday, March 31, 2011

Choosing the Right Light Box for You

The name "Slimline Warehouse" originally came around due to the fact that we started out exclusively selling slimline light boxes. In fact for five years we sold nothing but light boxes and despite the fact that we now have a huge range of display products, we still have Australia's largest range of slimline light boxes.

My point is that we really know light boxes inside and out! Recently we decided to condense all our light box knowledge into a short guide to help consumers make the right decision when it comes to purchasing a light box for their businesses. So if you are about to buy a slimline lightbox, an LED light box or traditional-style light box and want to ensure that you get the best value for your money and the box that is right for you, it's a must read. Just click the button below...