Designing Shop Window Displays That Sell!
To be an effective sales tool, the average shop window display has just 3 seconds to achieve all of the following:
1) Capture the attention of the passer-by
2) Communicate your sales message
3) Stimulate the viewer to make an enquiry
Sounds like a tall order, but there's a nice little article over on Inside Retailing that will definitely help you get the most out of your retail window displays. Take a look here.
And once you know what you need to do, get onto the Slimline Warehouse website where you can pick up all the Retail and Shop Display products you'll need to achieve make it happen. Good luck!
1) Capture the attention of the passer-by
2) Communicate your sales message
3) Stimulate the viewer to make an enquiry
Sounds like a tall order, but there's a nice little article over on Inside Retailing that will definitely help you get the most out of your retail window displays. Take a look here.
And once you know what you need to do, get onto the Slimline Warehouse website where you can pick up all the Retail and Shop Display products you'll need to achieve make it happen. Good luck!
Hi! I thought someone might be able to help with my question since it's re: visual merchandising. A friend who works as a visual merchandising account mgr. for a company that designs and fabricates 3-D retail props, displays and fixtures at RetailDisplaysAndProps.com told me about an incredible book he read a couple years back about the industry, trends in visual merchandising, etc. written by Sheila Goddard from NY. I've Googled the author's name until i was blue in the face, but can't find anything about her or the book. Ever heard of it? Thank you in advance!!!
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Nice points mentioned.
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